How To Improve Your Quality Score in Google Adwords For Lower CPC & Lower CPA
Use These Proven Hacks To Drastically Increase Your Google Adwords Quality Score So Your Entire Account Has A Quality Score Of 9+.
The Google ads quality score algorithm has been part of Google’s advertising platform for over a decade now. Knowing how it works allows you to compete with even the biggest corporations or biggest businesses in your industry.
In today’s video, I reveal how the Google Adwords quality score algorithm works and how to improve your quality score, helping you achieve higher quality scores, lower cost per clicks and lower cost per conversion.
By increasing the quality score, you can actually bid more than your competition but pay less per cost per click. You won’t necessarily get an increased conversion rate, but you will reduce your cost per acquisition per conversion and increase your search impression share.
Proof, This Video Will, Help You: 1:37 What Is Quality Score? 2:39 The Benefits Of Quality Score: 4:19 Factors Influencing Your Quality Score: 6:13 How Your Quality Score Affect Your CPC (Math Broken Down): 11:46 Quality Score Myths: 11:42 Inside Secrets TO Boosting Quality Score: 18:55 Live Example How To Improve Your Quality Score: 24:14 SPECIAL OFFER: 28:26
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What Is Quality Score The quality score equation was brought in by Google to help even up the playing field within Google ads. It’s essentially a quality rating system that factors in the quality and relevance of your keywords, PPC ads and landing page.
The Benefits of Improving Your Quality Score quality score can have a drastic effect on the overall performance of your Google ads campaigns. It cannot only help lower your cost per clicks (CPC), but it can also lower the cost per acquisition for a conversion for you.
It also has secondary effects on your search impression share in the average position your ads take up within the Google search listings.
How Do You Increase Your Quality Score?
Firstly, you need to consider the overall structure of your Google ads campaign. You want to make sure that you select the right keywords to target.
Secondly, you want to create relevant ads for the keywords that you have targeted within your Google ads campaign.
Thirdly and lastly, you want to make sure that the keywords, PPC ads are congruent with the landing page you are sending your visitors to.